In an increasingly globalized world where the Internet and the way of interacting through social networks have opened the field of knowledge and have allowed us to learn about new cultures that have undoubtedly enriched society both socially and culturally, it is vitally important not to let aside our true essence, our sense of being, our origin, our history, our sense of belonging and with it our values and work from local groups and entities to protect and maintain the essence of festivals and cultural activities as the local identity of our Latin American countries.

The loss of identity of a town directly affects the lack of roots and therefore the abandonment of the towns. Towns where we were born and raised and where we shared the first years of life where family, friends and leisure time were a fundamental key to who we are as people. Values and modes of conduct that were formed in those first years of life and that will accompany us throughout our lives, wherever we live.

Knowing where we come from as a local society to value what we are and reinforce it at a collective level is a fundamental key to preserving the cultural identity of a town. UNISAL since its origins is aware that cultural identity is the set of values, traditions, symbols, beliefs and modes of behavior within a social group that establishes a sense of belonging, despite time, distance always remains in the memory even when not living in the country of origin.

The Salvadoran community abroad has been one of the main communities served by our organization. The Salvadoran easily forgets his traditions and customs, especially ancestral ones, even natural speech, and adopts idioms from other cultures, thereby hiding his true identity, which leads us to deduce that Salvadorans are easily permeable to transculturation. That is why every year commemorative activities and celebrations are held to the country.

Cultural Events

Human beings are social by nature and need moments of tribute both at the family level and at the collective level, as they reinforce the sense of belonging to the town or community. Knowing why festivals are held in a certain way, their symbolism and what they represent at a collective level for the community is essential to value, protect and defend them over time. 

UNISAL for the last 10 years has held and participated in cultural events in the city of Charlotte, demonstrating the Salvadoran culture to all residents of the state, showing their culture, customs and traditions.

UNISAL Folklore Dance Group

It demonstrates the cultural identity and autonomy of each town. It is a way to remember important historical events and a fun way to spread the country's values, it remembers our roots, maintains our memory and our history.

The objective is that the new generations know the reason for the holidays, live them with joy, and actively participate in the formation of the cultural identity of our Latin American countries, especially El Salvador, so that they feel honored to receive such an important heritage.